Gambling in Brimbank

Interior of  gambling venue with poker / slot machines
Map highlighting the gaming venues and total losses in Brimbank from gambling in 2022-23

Brimbank has the unenviable record of attracting the highest losses on Electronic Gaming Machines (EGMs) of any local government area in Victoria for over a decade. From July 2013 to July 2023, over $1.4 billion has been lost on EGMs in Brimbank.

In 2022/23, a record-breaking $172.9 million was lost to EGMs in Brimbank. This represents a 35% increase over the same period twelve months earlier.

We have prepared a map showing the location of the 15 gaming venues in Brimbank, as well as a breakdown of losses at each venue during the 2022-23 financial year.

View the gambling losses map ( PDF 3.7MB)

For current information on venues and expenditure, visit Victorian Commission for Gambling and Liquor Regulation.

For more information on the gambling environment and gambling-related harm in Brimbank, visit Victorian Responsible Gambling Foundation.

Gambling harm mural

Colourful mural on brick wall showing a path to a rainbow with signs "Help this way" and "Start a conversation".

We are actively working with our community and partners to change the Brimbank story and reduce gambling harm.

We’re proud to share this mural which aims to build understanding and awareness of the impacts of gambling and gambling harm in the community and to promote services and local support for those who need it. The artist, Sebastian Fransz consulted with local community and worked in partnership with the Young Leaders of the West program to create a design that relates to the theme - What's the harm in gambling?

The mural is located on the corner of Ford Avenue and Furlong Road, Sunshine North and created in partnership with IPC Health’s Young Leaders of the West local mural painter Sebastian Franz and the Victorian Responsible Gambling Foundation.

Invest in You

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‘Invest in You’ - Changing the Brimbank Story is a project led by Council to reduce gambling harm.

Through working with community organisations, we have developed some informative resources that offer alternatives to gambling and promote and raise awareness of no-charge and low-cost activities.

We hope this project will help our communities invest in their individual interests and skills as well as social and cultural connections, to build a future that is free from gambling harm.

View 'Invest in You' Booklet (PDF 1.6MB)

More 'Invest in You' campaign resources

Gambling Harm Awareness

Gambling Harm Awareness Week is held in October each year. The Victorian Responsible Gambling Foundation has developed resources (including in-language) to support people to talk more openly about gambling harm which are widely promoted during this time. 

Gambling research

In 2018, Brimbank residents participated in a research project which examined the factors that shape the gambling attitudes and behaviours of older adults. The research found that:

  • while most older adults attend community gambling venues for non-gambling activities, many also engage regularly in EGM gambling
  • older adults generally have limited understanding of the structural characteristics of EGMs, and have misperceptions about the impact of EGMs on their local communities
  • many older adults also have very specific understandings about the harm that may be caused by EGMs, which may increase their vulnerability
  • there is a need for targeted strategies that seek to reduce and prevent the potential harms that may be caused from repeat exposure to EGMs in community gambling venues, including the need for more alternative, non-gambling venues and activities. 

Please visit the Victorian Responsible Gambling Foundation to learn more and download the full report.

Gambler's Help 

Gambler’s Help can help if you're experiencing gambling harm. They give free and confidential advice 24 hours a day, 7 days a week.  Please call 1800 858 858 or visit Gambler’s Help for further details.

More information

For more information on Council’s efforts to reduce gambling harm in Brimbank, please contact our Social Policy Officer on 03 9249 4000 or email info@brimbank.vic.gov.au

Last updated: 7 June 2024 - 11:09am